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Our Products
Valpak app and website screenshots on multiple devices

The Blue Envelope

Valpak's tried and true direct mail co-op, including multi-panel inserts, circulars, on-pack advertising, promotions and more!

More than 5,900 keywords rank in the Top 3 Google organic search results. Mobile-responsive site for consumers on-the-go!

Media Solutions

SEO, SEM, website design, social media management and other digital products to ensure you maximize the customer relationship.


Robust reporting capabilities that help you establish the true value of campaigns, resulting in client retention and revenue growth.

Franchise Association

This group of franchise owners actively guides marketing, digital innovation, product development, training, postal affairs and long-term strategy.

Want to own and operate your own business?

Valpak Direct Marketing Systems, Inc. is a North American direct marketing company. Through a network of more than 150 franchises in the U.S. and Canada, Valpak provides businesses with print and digital advertising solutions.

About Valpak

Valpak is at the heart of communities across North America, helping people save, businesses grow and neighborhoods thrive. Valpak marketing consultants live and work in your neighborhood. We know what customers want and can help take the guesswork out of advertising with real-world marketing solutions that drive measurable results.

From the mailbox to online to mobile devices, Valpak continues to find innovative ways to connect businesses with consumers. Monthly, close to 40 million homes receive our Blue Envelope of savings and traffic on and our syndication partner sites exceeds 110 million.

Backed by the muscle of 48 years of experience, a local franchise office has the means and know-how to custom build marketing campaigns that meet advertisers' needs and budget.

Does this sound like you?

Valpak franchisees...

  • really, really enjoy sales.
  • have good business acumen.
  • are outgoing and enjoy being in the field and meeting people.
  • get satisfaction from helping local businesses succeed.
  • have a background in business and/or sales management, especially in larger markets.
  • are self-motivated and energetic.
  • appreciate following a proven process.
  • have the financial means to fund a business.

Our advertising products...

  • target ideal customers to drive new business and increase revenue for more than 50,000 advertisers each year
  • deliver great deals on the things people need and want to almost 40 million households across the United States and Canada, and more than 110 million digital recipients

Your success matters!

We offer powerful tracking and reporting tools to demonstrate ROI, robust business support tools and comprehensive training programs. We know that our success is directly connected to yours, and it shows in our products, capabilities, support tools, training and more!

How much does it cost to open a Valpak franchise?

Typical startup costs start at $32,500. Candidates need to have a minimum of $75,000 in liquid assets (for startup fees & operating capital) and a minimum $150,000 net worth.

Valpak has programs that allow new franchisees, in new markets, to pro-rate their territory acquisition fees over time as their franchise grows.

Veterans may qualify to have their startup costs waived 100% and receive help in obtaining operating capital. In addition, Valpak has relationships with 3rd-party financing entities that service military and non-military alike.

Valpak franchises are typically awarded for an entire market. For example, if you own the Valpak franchise in Macon, Georgia, you own the entire Macon metropolitan area as designated by the U.S. Office of Management & Budgets.