The Industry Creator - Still Growing & Innovating Today

For over 40 years, Valpak franchisees have taken the concept of "shared direct mail" for local advertisers and created their own businesses to achieve their own income, lifestyle, wealth and equity goals.

By targeting specific nearby neighborhoods and sharing the cost of the envelope's postage cost, local businesses are able to efficiently and effectively advertise to prospective customers directly within their trading area.

Now with innovative & complementary digital advertising products, more than 170 franchisees provide Valpak's proven direct marketing products to over 65,000 businesses in North America. Valpak mails more than 20 billion coupons reaching over 45 million select households every month in over 100 markets. In all, nearly 500 million blue envelopes will mail annually. In 1991, Valpak was acquired by Cox Enterprises, one of largest media companies in the U.S.

Valpak has continued to innovate and lead the industry by introducing unique direct mail product formats, advertising ROI tools, and digital advertising products. Today Valpak franchisees provide their advertising customers the ability to target traditional direct mail savings along with Internet, mobile and SMS/text advertising, plus a "Daily Deals" product. And with the recent acquisition of Savings.com, Valpak is well positioned for the future.

Let's see if Valpak may be right for YOU by clicking "next".

Is a Valpak franchise right for you?

Owning a franchise is a big step. It’s important to us that this business opportunity meets your personal and professional objectives. Valpak has helped hundreds of other franchise owners achieve their income, lifestyle and legacy goals. We may be right for you too.

• Do you want to build value in a business that you control?
• Do you want to transition into a career that is more rewarding than the one you are currently in?
• Are you looking for a low investment opportunity to achieve your personal and professional goals?
• Do you have a strong sales or sales management background?
• Do you enjoy sales and building relationships with current and future clients?
• Can you make cold calls and network to establish relationships?
• Do you have strong organizational and leadership skills?

How much does it cost to open a Valpak franchise?

Typical startup costs start at $32,500 for our smallest markets. Candidates need to have a minimum of $75,000 in liquid assets (for startup fees & operating capital) and a minimum $150,000 net worth.

Valpak has programs that allow new franchisees, in new markets, to pro-rate their territory acquisition fees over time as their franchise grows.

Veterans may qualify to have their start-up costs waived 100% and receive help in obtaining operating capital. In addition, Valpak has relationships with 3rd-party financing entities that service military and non-military alike.

Valpak franchises are typically awarded for an entire market. For example, if you own the Valpak franchise in Macon, Georgia, you own the entire Macon metropolitan area as designated by the U.S. Office of Management & Budgets.

What are the next steps?

Valpak franchisees grow their business while helping their neighbors and local business owners grow their business using the Valpak direct marketing system and Valpak products.

Valpak invites you to learn more about our franchise opportunity. Our self-discovery e-tour will begin that process. The first section will give you an Overview and set some Expectations. If you like what you see, you will be invited to learn more in the remaining 4 sections.

You will not have any obligation and we do not hard sell. Rather, our process is transparent and designed to help you learn if the Valpak business model is right for YOU.