The Industry Creator - Still Growing & Innovating Today
For over 40 years, Valpak franchisees have taken the concept of "shared direct mail" for local advertisers and created their own businesses to achieve their own income, lifestyle, wealth and equity goals.
By targeting specific nearby neighborhoods and sharing the cost of the envelope's postage cost, local businesses are able to efficiently and effectively advertise to prospective customers directly within their trading area.
Now with innovative & complementary digital advertising products, more than 170 franchisees provide Valpak's proven direct marketing products to over 65,000 businesses in North America. Valpak mails more than 20 billion coupons reaching over 45 million select households every month in over 100 markets. In all, nearly 500 million blue envelopes will mail annually. In 1991, Valpak was acquired by Cox Enterprises, one of largest media companies in the U.S.
Valpak has continued to innovate and lead the industry by introducing unique direct mail product formats, advertising ROI tools, and digital advertising products. Today Valpak franchisees provide their advertising customers the ability to target traditional direct mail savings along with Internet, mobile and SMS/text advertising, plus a "Daily Deals" product. And with the recent acquisition of Savings.com, Valpak is well positioned for the future.
Let's see if Valpak may be right for YOU by clicking "next".
Is a Valpak franchise right for you?
Owning a franchise is a big step. It’s important to us that this business opportunity meets your personal and professional objectives. Valpak has helped hundreds of other franchise owners achieve their income, lifestyle and legacy goals. We may be right for you too.
- Do you want to build value in a business that you control?
- Do you want to transition into a career that is more rewarding than the one you are currently in?
- Are you looking for a low investment opportunity to achieve your personal and professional goals?
- Do you have a strong sales or sales management background?
- Do you enjoy sales and building relationships with current and future clients?
- Can you make cold calls and network to establish relationships?
- Do you have strong organizational and leadership skills?
How much does it cost to open a Valpak franchise?
Typical startup costs start at $32,500 for our smallest markets. Candidates need to have a minimum of $75,000 in liquid assets (for startup fees & operating capital) and a minimum $150,000 net worth.
Valpak has programs that allow new franchisees, in new markets, to pro-rate their territory acquisition fees over time as their franchise grows.
Veterans may qualify to have their start-up costs waived 100% and receive help in obtaining operating capital. In addition, Valpak has relationships with 3rd-party financing entities that service military and non-military alike.
Valpak franchises are typically awarded for an entire market. For example, if you own the Valpak franchise in Macon, Georgia, you own the entire Macon metropolitan area as designated by the U.S. Office of Management & Budgets.
What are the next steps?
Valpak franchisees grow their business while helping their neighbors and local business owners grow their business using the Valpak direct marketing system and Valpak products.
Valpak invites you to learn more about our franchise opportunity. Our self-discovery e-tour will begin that process. The first section will give you an Overview and set some Expectations. If you like what you see, you will be invited to learn more in the remaining 4 sections.
You will not have any obligation and we do not hard sell. Rather, our process is transparent and designed to help you learn if the Valpak business model is right for YOU.
Overview and Expectations + Expand
Receive an initial understanding of the Valpak business and our industry. Watch a short video, hosted by our President, to learn the Valpak story.
The Opportunity + Expand
If you choose to proceed, we’ll ask you for a bit more information so we can get to know you. We’ll call to schedule a convenient time to discuss your background and objectives, explain more about our business model, and answer your initial questions.
In this section of our online brochure, we’ll show you the 5 different Valpak revenue streams and our various coupon products that you generate revenue from. In our 2 short videos, you'll see a day in the life of a Valpak franchisee and how we promote Valpak for our franchisees with our partners, including CBS-TV, Martha Stewart, HGTV and more.
Training & Support + Expand
Valpak's unique business model is based on our franchisees' success. In this section you'll learn about Valpak's award-winning sales training program, "Valpak University;" initial franchisee training, ongoing training, our franchisee mentoring program, our highly effective sales tools, and our sales excellence programs.
Technology + Expand
One of Valpak’s key differentiators is the incomparable technology we provide our franchisees. From lead generation to ad design and order process, to printing coupons and providing the software to run your franchise, Valpak creates efficiencies so you can focus primarily on sales and working with your clients.
At the end of this step, you'll be invited to complete our formal application and receive our Franchise Disclosure Document (FDD). From here, we really dig into the details of the opportunity and continue the process to help you move forward towards owning a Valpak franchise. This includes YOU talking with Valpak franchisees to validate your assumptions and knowledge, gain understanding of our financial modeling, and receive more answers to your questions. This process culminates in a final validation trip to our HQ in Florida for "Meet the Family Day."
Meet the Family Day + Expand
When we get to this step and we’ve both determined that this looks like a good match, we’ll invite you to our corporate office and manufacturing facility in Florida for an informative and exciting day with our team. At the conclusion of your visit, we’ll both make a decision about awarding you a franchise to join the Valpak team.
To get started, briefly tell us who you are and start your Valpak E-Tour.